One of our strengths is the huge scope of experience between us. This means that we can give really good advice and feedback, not only for when you are on the course, but to help guide you 2,3 or 5 years along the line.
Jonathan Walter and Lakshmi Bhaskaran from Bark Furniture, came and completed our twelve month designer maker course over ten years ago. Jonathan had been an accountant for one of the great international banks and Lakshmi had been a writer specialising on design and designers. They are a great example using the skills learnt from Rowden to create a successful brand and furniture business in Bark Furniture. Jonathan now comes in every Wednesday and gives priceless tutoring to our students which covers everything from building your brand to practical business management.
Jonathan has created a great “survival” course covering a lot of content that will become valuable after your training. Learn from someone who has been in your shoes and made a success of it.
Some of the topics Jonathan is likely to cover:
a. What do you want?
i. Week 1 – Self employed or employee – Benefits and Pitfalls
ii. Week 2 – How do you want to work and what do you want from your work?
iii. Week 3 – Personal and professional goals – Deciding on what defines “success”
iv. Week 4 – One to One sessions
b. Week 5 – The message
i. Who is your target audience?
ii. How do you want to be perceived?
c. Week 6 – The benefits of a common design aesthetic
d. Multiple product launches
a. Week 7 – Target Market
b. Budget allocation
c. Week 8 & 9 – One to One sessions
a. Week 12 – Logistics
b. Week 13 – Marketing material
c. Week 14 – Presentation skills
d. Week 15 & 16 – One to One sessions
a. Week 17 – Setting targets and goals
b. Week 18 – Money matters
c. Week 19 – Accountants
d. Admin admin admin
e. VAT registration
f. Week 20 and 21 – One to One sessions
a. Week 22 – Budgeting
c. Week 23 – Sub contracting
d. Week 24 and 25 – One to One sessions
a. Week 26 – Basic pricing rules reminder
e. Trade show enquiries versus private enquiries
f. Get 50% deposit and 50% a week prior to delivery, that’s it, never less.
a. Week 27 – Critical path analysis
b. Week 28 – Time management
c. Week 29 – One to One sessions
d. Week 30 – Project resourcing
e. Outsourcing and sub contracting
f. Week 31 & 32 – One to One sessions
a. Week 33 – Pricing and project funding
b. The dialogue
c. Dealing with challenges
a. Week 35 – Bench renting – Pros and Cons
b. Cost sharing
a. Week 36 & 37 – The good, the bad and the ugly.
b. One to One sessions
a. Week 38 – Through the press
b. Week 39 – Through social media
c. Week 40 – Through your website – Google
a. Week 41 – An overall structure and strategy for Marketing and PR
b. How to avoid the duds
c. Week 42 & 43 – One to One sessions
d. Week 44 – Photography
a. Week 45 – Websites design and style
b. Week 46 – Website management
c. Week 47 & 48 – One to One sessions
As I have said before. Jonathan has been in your shoes. Experienced what it is like to move into the middle of Devon and build a business from scratch selling what he loves doing. It’s great to have him come back and teach you the best way to run a successful business.